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  • A Weird and Wonderful Game From The Victorian Era

    A Weird and Wonderful Game From The Victorian Era

    I stumbled upon an interesting phrase the other day while reading Sovereign, by C.J. Sansom . The hero’s side-kick commented about a pretty young wench he had just saved from being robbed that he’d “not mind a game of hot-cockles with her“. Obviously I had to put the book down straight away and Google what…

    Zoe Lynch

    November 10, 2025
    Design
  • From Love Poems to Long-Form

    From Love Poems to Long-Form

    I was recently asked for examples of my writing to showcase my style and also, I suppose, my grasp of the language. This got me thinking — what have I written throughout my life, even when writing wasn’t something I needed to succeed? Childhood When I was a child, I loved writing fictional stories (many…

    Zoe Lynch

    November 4, 2025
    Design
  • The Magic of Watching Strangers Play Your Game

    The Magic of Watching Strangers Play Your Game

    Earlier this year, I had the incredible opportunity to showcase our flagship game Race to Your Rocket at a festival, and I can honestly say it was one of the most energising and valuable experiences we’ve had in the entire development process. Networking, exposure, playtesting, feedback… you name it, this experience offered it all. But…

    Zoe Lynch

    October 20, 2025
    Uncategorized
  • Why Playing Games Now Means Learning

    Why Playing Games Now Means Learning

    Over the past 15 years of working in higher education, one thing has become abundantly clear to me: the quality of content has a profound impact on the learning journey. I’ve seen learners switch off when material is boring and I’ve also seen their eyes light up when an experience captures their curiosity and brings…

    Zoe Lynch

    September 29, 2025
    Design
  • How to Start a UK Business The Right Way

    How to Start a UK Business The Right Way

    Starting a business is exciting, but also daunting. There’s so much advice out there, and it’s easy to feel overwhelmed about what actually matters in those early stages. I’ve pulled together the essentials that I’ve learned along the way, having moved my personal business from Australia to the UK. Please be aware this is NOT…

    Zoe Lynch

    September 15, 2025
    Uncategorized
  • How to Run Great Executive Education Games

    How to Run Great Executive Education Games

    Over the years I’ve designed my fair share of executive education games, both for digital and in-person sessions, and one thing I’ve learned is this: The design of the game is only half the story. The other half is in the way it’s run. A brilliant game can fall flat with poor facilitation, while a…

    Zoe Lynch

    September 8, 2025
    Uncategorized
  • How Social Judgement has Shaped Me to be Hyper-empathetic

    How Social Judgement has Shaped Me to be Hyper-empathetic

    A colleague of mine recently posted about an experience he had with making snap judgements – his own, and one made about him. It reminded me how common these moments are, and how profoundly they can shape us. It got me thinking though, that this is something that happens all the time – to everyone.…

    Zoe Lynch

    September 4, 2025
    Design
    career, Empathy, Judgement, Life, personal-growth
  • AI Wars Exclusive: Learn How The Adventure Began

    AI Wars Exclusive: Learn How The Adventure Began

    Following on from my previous blog about where AI Wars is up to and what still remains to be done, a wonderful author friend suggested I go back even further and unpack how it all began and got to where it is now. So that is what today’s post is going to focus on. In…

    Zoe Lynch

    August 26, 2025
    Design
    adventure, AI, career, disruption, executive education, game-design, growth, learning
  • AI Wars: Behind the Scenes of My Latest Game

    AI Wars: Behind the Scenes of My Latest Game

    What if you could test your response to a disruptive innovation, like AI —before it hits your industry? The latest game I’m working on with Cranfield University is one that allows executive clients to test their methodologies for reacting to disruptive innovation in their sector. The Health Sector is the first sector that I am…

    Zoe Lynch

    August 18, 2025
    Uncategorized
    AI, career, disruption, game-design, learning
  • AI – love it or hate it, it’s here to stay

    AI – love it or hate it, it’s here to stay

    It may come as a surprise that as a game designer, I actually enjoy using AI in my work. It hasn’t replaced my creativity – it has amplified my potential. AI has increased the speed with which I can iterate the design of certain things and enables me to be a better creative writer by…

    Zoe Lynch

    August 12, 2025
    Design
    AI, career, design, disruption, game-design, learning
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